Orion Visitors

March 7, 2013 by Leave a Comment

Over the past few days, Orion has been hosting Tech Lab training sessions. These sessions are a tremendous opportunity to ensure clients are well trained and using Orion tools to their full potential. In between training sessions, advisors got to take a peek at our studio and chat about video and hypermedia. We love hanging out with Orion clients because they see value in the latest technologies and leverage them to improve their businesses… and they have a little fun with the virtual set!

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Filed under Studio, Video, Virtual Set

San Francisco Filming Opportunity

March 4, 2013 by Leave a Comment

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Bay Area Advisors: We will have our mobile studio setup in San Francisco the week of March 18th. What does this mean for you? Well, it means you can utilize our video services without the added expense of commuting to Omaha or having us make a trip from Omaha to your office. If you’re in the area and have been considering integrating video into your marketing strategy, this is an opportunity you don’t want to pass up.

Get in touch with us to talk about an individual profile video, company video, or strategy overview video for your firm!  http://advisorstudios.com/Contact.aspx

 

Filed under Announcements, Events, Marketing, Studio

Have You Met Matt?

February 1, 2013 by Leave a Comment

Matt Harwell is the Relationship Manager for Advisor Studios, a role that’s been two years in the making. His relationship with NorthStar Financial Services Group, LLC began in 2010, as the actor employed to front the company’s newest venture into the world of hypermedia. As it proved worthwhile, his engagement with NorthStar expanded, and the relationship started on a trajectory toward where it is today. Want to know more about what we do and how we can empower your firm through hypermedia? He’s the guy to talk to. Get to know him!

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Filed under Announcements Tagged with ,

Money Talks

January 25, 2013 by Leave a Comment

Grimm-SchlipmanWe recently had the pleasure to work with Quincy, Illinois advisor Mark Schlipman. Mark hosts a weekly financial tip series on his local NBC affiliate called “Money Talks.” These thirty second spots contain topics ranging from naming account beneficiaries to talking with your children about money; simple, everyday financial advice that the average viewer may not have previously thought of.

We met Mark at an industry conference and quickly realized he was an advisor who invests in his clients, business, employees and himself. From what we’ve seen, this is a wise investment.

Mark realizes that when it comes to marketing, networking or growing a book of business, one must be willing to put in effort and patiently wait for results. Can he measure the ROI of a weekly financial tip on the news? Maybe not precisely, but then again, what’s the ROI of a relationship formed over lukewarm coffee on an airplane or at your kid’s little league game? Who knows? What we do know is relationships are valuable; and Mark is building these relationships. They may be one sided for now, as the viewer is simply listening, but he is introducing himself, his personality and his expertise to people in his community… every… single… week. Read more of this post

Filed under Marketing, Studio, Video, Virtual Set Tagged with , , , , ,

Take 15

January 7, 2013 by Leave a Comment

Orion

In the spring of 2012, we were challenged with the task of updating a featured element of the Orion Advisor Services homepage. The design was a  ”pull tab,” which illustrated a number back-office tasks that can come between an advisor and their clients. When a user pulled on the tab the hurdles slid out-of-the-way, bringing the subjects together. A simple tool, but one which powerfully communicated the idea that, “Orion brings you closer to your clients.”

Despite it’s effectiveness, the faceless illustration style was beginning to look a bit dated… and with the launch of a new website eminent, Orion needed a way to tell the story that fit the clean and elegant update to their brand.

Our team devised the concept of using a parallax, a multi-layered photo montage that a user can move through by scroll or touch. This new technology let us tell the same story using photography, but in an almost 3D environment. It was and is the most collaborative project I’ve ever worked on. It took everyone on our team to build, from the photography to the design to the interactive build for the web. I am very proud of the work our team did, and hold it up as Exhibit A for the power of Hypermedia. Read more of this post

Filed under Marketing, Video, Web Development

A Proust Questionnaire with Eric Clarke

October 23, 2012 by Leave a Comment

As the first in what will be an ongoing series, the President of Orion Advisor Services, LLC plays like it’s 1885, in the classically insightful and personal interview.

What is your idea of perfect happiness?
1 mile to go on a long run.

Which historical figure do you most identify with?
Anything about Washington, love to read about him.

Which living person do you most admire?
My father.

What is your favorite journey?
No doubt…hiking Mt. Whitney.  Read more of this post

Filed under Interview, Opinion, Proust Questionnaire, Social Media

A Marathon Video (literally)

October 18, 2012 by Leave a Comment

This past Saturday, four members of our team (and my wife) set out to film the 2012 Market-to-Market Relay race between Omaha and Lincoln Nebraska. Covering over 78 miles, with twenty exchange points, it is difficult to find the words to properly portray the epicness of the day… or our attempt to capture it. Therefore I won’t try. Instead, I invite you to view the above video. Besides, if a picture is worth a thousand words, then the 120 clips in this video should greatly surpass a 120,000 word essay.

- Christopher Norton

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Filed under Events, Marketing, Video Tagged with

Orion Blog Video Series

August 9, 2012 by Leave a Comment

Orion Advisor Services, LLC (Orion) recently rolled out a new website and requested we create a video each month to accompany a newsletter article on their blog. The video would need to be informative without giving away the whole article and of course, an element of humor needed to be involved. July’s featured article highlighted future reporting enhancements at Orion.

Most technology companies are extremely cautious with the amount of information they share about upcoming innovations for fear of the competition catching wind too early. This hesitancy of information is completely understandable… and laughable if it turns to paranoia. So we thought, who better to poke fun at the line between caution and paranoia than Nathan Thurm, the shady and defensive lawyer played by Martin Short and best known from a 1984 60 Minutes sketch on Saturday Night Live.

Since hiring Mr. Short was likely out of our budget, we chose to recruit from within. Joe Leyboldt, Director of Technology Support at Orion, played the defensive roll perfectly in this interrogative interview on Orion’s future reporting enhancements.

Filed under Marketing, Social Media, Video Tagged with , , , , , , , ,

Our New Studio is Near

June 26, 2012 by Leave a Comment

You may have noticed an odd quietness around the Advisor Studios camp . We have been busy as ever, hard at work producing videos and planning for the move to our brand new studio next month. We are a division of NorthStar Financial Services Group, LLC, who broke ground on a 60,000 square foot building in July of 2011. This building houses our state-of-the-art recording studio featuring a chroma green cyclorama wall, complete sound isolation and a separate control/editing room. You’ll see and hear more about the virtual set technology we are using, which will be fully implemented over the coming months.

This new space will allow us to offer an exceptional recording experience to you and increase productivity as we constantly strive to create the best content and hypermedia strategies possible. This is an exciting time for Advisor Studios, our sister companies and our clients. As has always been the case, we are most excited about helping companies, just like yours, communicate their message using modern media. Our goal is to help you continue the conversation with existing clients while starting the conversation with new ones.

Take a look at the gallery below to see photos of studio construction progress.

Filed under Announcements, Studio, Video, Virtual Set Tagged with , , , , , , , , , ,

Working with a Theme

May 18, 2012 by Leave a Comment

Conference themes can be an exciting, yet challenging component to a video invitation. It can be a very powerful way to stand out, differentiate this year’s conference from last, and be memorable.

It can also be very easy to slip into “cheesy” or “they tried way-too-hard” corporate video land.

This is where hiring a professional can really make a difference. Of the in-house produced, theme-based conference videos I’ve seen (and it’s a lot) I’ve yet to see a good one. Most fall into the “cheesy” category, and some even left me feeling embarrassed for the organization that created it.  Not a great way to promote your conference.

We were recently presented with the opportunity to produce an invite video for the 2012 Advisor Forum.  This conference is the joint effort of Gemini Fund Services, LLC and Orion Advisor Services, LLC. The objective was to highlight this year’s conference activities, venues, and speakers in a creative way, while respecting the distinctive style of each organization (Gemini is more traditional, Orion is a young technology company.) That alone was a challenge. Add to that, this year’s theme:

Western.

Now, western can mean a lot of things to a lot of people. It could be wagon wheels, bbq, and a whole lot of denim. It could be Clint Eastwood. Or it could be a more modern take on western like “Cowboys and Aliens.”

If I was going to identify our solution with any of those it would be the later of the three. A classic take on western with a bit of special effects technology thrown in (without the explosions.)

What do you think of our solution?

Filed under Conferences, Events, Marketing, Video

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