The Art of the Conference Invitation – Part 1

This is the first post of a series.

If a picture is worth a thousand words, imagine how much a 30-second video would be worth. If you are hosting a conference, consider using a video invitation rather than a paper invitation. Video lets you get up close and personal with your audience, and build interest in your event faster and more completely than a paper mailing.

Other key benefits of video invitations:

• Focuses directly on your target market
• Delivers all your invitations instantaneously
• Provides a sneak peek to sessions, speakers and activities
• Initiates an immediate call to action
• Supports faster reservations
• Connects to online registration
• Increases attendance, REALLY
• Supplies metrics — see how many people clicked, watched, re-watched; something that just can’t be measured with a mailer

Want more benefits? A video invitation can easily be shared and duplicated on social media, forwarded emails, and YouTube postings. Video also lets you build momentum with follow-up invitations.

Video examples in full post >  Read more of this post