Our current series on “The Art of the Conference Invite” provides details on the advantages of using video invitations. Here’s another example of a humorous video campaign. Joel Bruckenstein of Technology Tools for Today, asked us to produce two video invitations for this annual technology conference for advisors, “T3.”

It is important to think of video as part of a campaign strategy. In this case, we developed a two-part series that could be integrated into T3’s existing conference promotion efforts. The first video draws viewers in by making them question their use of technology. The second video builds upon the first, and utilizes our established character to showcase examples of how to use technology productively.

P.S. The conference takes place in February in Dallas, Texas, and registration is open now.

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