May 18, 2012 Leave a Comment
It can also be very easy to slip into “cheesy” or “they tried way-too-hard” corporate video land.
This is where hiring a professional can really make a difference. Of the in-house produced, theme-based conference videos I’ve seen (and it’s a lot) I’ve yet to see a good one. Most fall into the “cheesy” category, and some even left me feeling embarrassed for the organization that created it. Not a great way to promote your conference.
We were recently presented with the opportunity to produce an invite video for the 2012 Advisor Forum. This conference is the joint effort of Gemini Fund Services, LLC and Orion Advisor Services, LLC. The objective was to highlight this year’s conference activities, venues, and speakers in a creative way, while respecting the distinctive style of each organization (Gemini is more traditional, Orion is a young technology company.) That alone was a challenge. Add to that, this year’s theme:
Now, western can mean a lot of things to a lot of people. It could be wagon wheels, bbq, and a whole lot of denim. It could be Clint Eastwood. Or it could be a more modern take on western like “Cowboys and Aliens.”
If I was going to identify our solution with any of those it would be the later of the three. A classic take on western with a bit of special effects technology thrown in (without the explosions.)
What do you think of our solution?