As we’ve geared up for the launch of Advisor Studios, our president, Steve Biermann, has shared his technology expertise with several industry publications over the past few months.
Technology is critical to the success of today’s advisors. Biermann comments on the impact of video market commentary in this article about one of our sister companies, Orion Advisor Services, LLC and their tech offerings.
By Kenneth Corbin
Clients are increasingly communicating online and through mobile technology. Advisors must communicate with their clients there, too. Biermann sheds light on the level of engagement that video, mobile apps and social media are bringing to our sister company,CLS Investments, LLC, and their advisors. CLS has been using our video services for market commentary, conference invites and sales introductions for over a year and half.
Many advisors are interested in utilizing video but don’t know where to start. Biermann shares his expert knowledge on using video to effectively engage clients.
Uncertainty of how mobile applications fit into existing online efforts may scare some advisors. Biermann comments on how mobile apps supplement advisors’ current web presence.