August 9, 2012 Leave a Comment
Orion Advisor Services, LLC (Orion) recently rolled out a new website and requested we create a video each month to accompany a newsletter article on their blog. The video would need to be informative without giving away the whole article and of course, an element of humor needed to be involved. July’s featured article highlighted future reporting enhancements at Orion.
Most technology companies are extremely cautious with the amount of information they share about upcoming innovations for fear of the competition catching wind too early. This hesitancy of information is completely understandable… and laughable if it turns to paranoia. So we thought, who better to poke fun at the line between caution and paranoia than Nathan Thurm, the shady and defensive lawyer played by Martin Short and best known from a 1984 60 Minutes sketch on Saturday Night Live.
Since hiring Mr. Short was likely out of our budget, we chose to recruit from within. Joe Leyboldt, Director of Technology Support at Orion, played the defensive roll perfectly in this interrogative interview on Orion’s future reporting enhancements.