New for Spring!

This morning, in a bit of shameless self promotion, we launched the spring edition of our overview video on the Advisor Studios homepage. It comes complete with a cleverly designed badge letting you know it is, in fact, new. (We did, however, stop short of calling it platinum or putting blue strips on it to let you know it’s cold enough.)

If you stick around to the end you’ll catch a glimpse of one of our new virtual sets, a technology we first debuted at the T3 Conference this February. The virtual set promises to be a big part of our business when we move into our new studio this June.

So why a virtual set? Just to be awesome? False. We’ve invested in this technology because we see tremendous potential for RIA’s and advisors creating market commentary.   Many are already writing their commentaries and opinions on a regular basis.  The possibilities are endless, and the environment is perfectly suited to walking clients through charts, graphs, and other insight. It also brings a very sophisticated production level to your product. It will enable you to not just surpass, but leap-frong ahead of your “I just hired some kid off craigslist to make me a video” competition. (Seriously, that stuff is out there.) It’s also surprisingly cost-effective. Having a set with multiple camera angles, set designs, and “screens” to display charts/graphs/etc., not only speeds up our production workflow, but significantly cuts down on post-production. This allows us to turn around timely market commentary faster, and equally as important: saves you money.

It is also, coincidentally, awesome.

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