QR Code – Business Card

By now you’ve probably become familiar with QR codes and Microsoft tags. You see these icons of organized squares and triangles on advertisements, in the mail and plastered on the side of buildings.

This “quick response” technology offers some logical benefits. Because the code is assigned to a specific link, you can control exactly where the code goes and ensure the visitor doesn’t end up on the wrong site. They are also completely trackable; you can see when someone scans a code and determine which of your communications has the greatest reach.

Maybe you already use this technology and are embracing the benefits. Or maybe these little icons have become so commonplace that they’re just the latest thing you’ve learned to ignore. Let me pose a few scenarios that show practical QR code usage.

You’re at a conference where you network with lots of people, over multiple days and have a variety of discussions. You get back from the conference and start sorting through your collection of business cards. It’s easy to forget who is who and names, faces and conversations all start running together. But one of those business cards has a QR code on it. You scan the code, a video pops up and suddenly the person you spoke with is on your screen delivering their value prop. You think, “I remember this guy, he was knowledgable and relatable. I should give him a call,” or, “All this guy did was talk about himself,” and you throw the card away. That video attached to a QR code allowed you to reconnect a name with a face with an opinion.

Or maybe you make the wise decision to attach a QR code with a video to your business card: Read more of this post