January 31, 2012 Leave a Comment
Information is exchanged via an ever-evolving, rapidly expanding network. Not only is the amount of information increasing, the sources of that information and the avenues for accessing it are also increasing. Google is the largest search engine in the pack, and its dominance in the marketplace is changing how we speak about information – you don’t just look someone up, you “google” them. When even the vernacular has changed, the ways we reach out to clients and potential clients needs to change, too.
Social media is on fire when it comes to client acquisition. Advisory firms using social media are growing faster than their counterparts not using social media – three times faster in terms of annual revenue, AUM, and client base, according to Alte Group Advisor Survey Q4 2009. These advisors still need to deliver on their value proposition, pursue efficient operations, and fulfill client expectations; the difference is they are getting more exposure by being in the social media mainstream. Read more of this post